Alex Otti has announced plans to strengthen local production as he unveiled a new initiative focused on promoting Aba-made goods.
The governor also confirmed that his administration is expanding its empowerment efforts, with thousands of beneficiaries from the state’s fashion development programme.
Made-in-Aba Campaign to Boost Local Industry
The Otti empowers fashion graduates made in Aba campaign will promote locally produced fashion items and lifestyle products.
According to the governor, the campaign will highlight the creativity of Aba-based entrepreneurs and improve the competitiveness of local products.
He added that production hubs across the state will receive funding to support the initiative.
Thousands Graduate from Fashion Programme
The Otti empowers fashion graduates made in Aba campaign gained momentum with the graduation of 4,000 trainees.
The beneficiaries completed the Fashion Future Programme held at the Enyimba International Stadium.
The initiative was organised by Ethnocentrique Limited in partnership with the Mastercard Foundation and the Abia State Government.
Plan to Expand Beneficiaries to 8,000
Governor Otti said discussions are ongoing to expand the programme to 8,000 participants.
He explained that the Otti empowers fashion graduates made in Aba campaign is designed to reduce unemployment and improve economic output.
The governor noted that the initiative supports skills development, entrepreneurship, and long-term job creation.
Focus on Youth Empowerment and Economic Growth
The Otti empowers fashion graduates made in Aba campaign aims to position Aba as a global fashion hub.
Officials said the programme goes beyond training by connecting participants to markets, funding, and industry opportunities.
The initiative also includes persons living with disabilities, ensuring broader economic inclusion.
Stakeholders Commend Initiative
The Mastercard Foundation and programme partners praised the government’s commitment to development.
They said the Otti empowers fashion graduates made in Aba campaign reflects a strong model for talent development and enterprise growth.
Organisers added that the programme will help promote Nigerian-made products globally.
