Concerns have emerged over the future of the Africa Magic Viewers’ Choice Awards as filmmaker Mildred Okwo suggests that the 2026 AMVCA final edition may mark the end of the event.
Okwo made the claim in a post shared on X, sparking debate among entertainment stakeholders and fans of the annual awards.
Filmmaker raises concerns over future of AMVCA
Mildred Okwo stated that she would not be surprised if the 2026 AMVCA final edition turned out to be the last.
She linked her concerns to changes in ownership structure and rising production costs associated with the awards.
According to her, sustaining such a large-scale event may become difficult under new business priorities.
Cost and ROI concerns around AMVCA
The filmmaker noted that investors may be less willing to fund the AMVCA if it does not generate strong returns.
She explained that high production costs and limited commercial returns could influence future decisions.
These concerns have intensified discussions about the long-term sustainability of the AMVCA final edition format.
MultiChoice strategy shift raises questions
Recent developments at MultiChoice, including its focus on streaming platform Showmax, have added to speculation.
Industry observers believe the shift toward digital content may affect traditional award shows like the AMVCA.
This has further fueled discussions around the 2026 AMVCA final edition narrative.
Voting closes ahead of 2026 AMVCA ceremony
Despite the concerns, organisers have confirmed that voting for the 12th edition has officially closed.
Winners will be announced on May 9, with the ceremony broadcast live across Africa Magic channels.
The event will feature 32 categories, including audience-voted and jury-decided awards.
Future of AMVCA still uncertain
Following Canal+ acquisition approval of MultiChoice, questions remain about the future direction of the awards.
Analysts suggest the entertainment landscape shift could influence whether the AMVCA final edition speculation becomes reality.
